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1.

図書
図書
1. Developing a market orientation (: pbk)
Rohit Deshpandé, editor
出版情報: Thousand Oaks, Calif. : SAGE, c1999
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2.

図書
図書
2. Cognitive and affective responses to advertising
edited by Patricia Cafferata, Alice M. Tybout
出版情報: Lexington, Mass. : Lexington Books, c1989
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3.

図書
図書
3. The relationship between recall, cognitive responses, and advertising effectiveness : effects of delay and context
by Amitava Chattopadhyay and Joseph W. Alba
出版情報: Cambridge, Mass. : Marketing Science Institute, 1989
シリーズ名: Report / Marketing Science Institute ; no. 89-103
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4.

図書
図書
4. The relationship between distribution and market share
by Paul Farris, James Olver and Cornelis de Kluyver
出版情報: Cambridge, Mass. : Marketing Science Institute, c1988
シリーズ名: Report / Marketing Science Institute ; no. 88-103
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5.

図書
図書
5. Knowledge development in marketing : the MSI experience
Paul N. Bloom
出版情報: Lexington, Mass. : Lexington Books, c1987
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6.

図書
図書
6. Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
by Gerard J. Tellis
出版情報: Cambridge, Mass. : Marketing Science Institute, c1987
シリーズ名: Report / Marketing Science Institute ; no. 87-105
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7.

図書
図書
7. Report
Marketing Science Institute
出版情報: Cambridge, Mass : Marketing Science Institute
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8.

図書
図書
8. Marketing development in the European Economic Community
prepared under the direction of Bertil Liander
出版情報: New York : McGraw-Hill, 1964
シリーズ名: McGraw-Hill Marketing Science Institute series
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