close
1.

電子ブック
ＥＢ
1. Marketing research : using analytics to develop market insights. 12th ed (: electronic bk)
Carl Mcdaniel, Jr., Roger Gates
出版情報: Hoboken, N.J. : Wiley, c2021
オンライン: https://elib.maruzen.co.jp/elib/html/BookDetail/Id/3000111802
所蔵情報: loading…
2.

電子ブック
ＥＢ
2. Marketing research. 13th ed (: electronic bk)
V. Kumar ... [et al.]
出版情報: Hoboken, N.J. : Wiley, c2019
オンライン: https://elib.maruzen.co.jp/elib/html/BookDetail/Id/3000083273
所蔵情報: loading…
3.

電子ブック
ＥＢ
3. Marketing research essentials. 9th ed (: electronic bk)
Carl McDaniel, Jr., Roger Gates
出版情報: Hoboken, N.J. : Wiley, c2016
オンライン: https://elib.maruzen.co.jp/elib/html/BookDetail/Id/3000083263
所蔵情報: loading…
4.

電子ブック
ＥＢ
4. Marketing research kit for dummies (: electronic bk)
by Michael R. Hyman and Jeremy J. Sierra
出版情報: Hoboken, N.J. : Wiley Pub., c2010
シリーズ名: --For dummies ;
オンライン: https://elib.maruzen.co.jp/elib/html/BookDetail/Id/3000029213
所蔵情報: loading…
5.

図書
図書
5. Why we buy : the science of shopping
Paco Underhill
出版情報: New York : Simon & Schuster, c1999
所蔵情報: loading…
6.

図書
図書
6. Developing a market orientation (: pbk)
Rohit Deshpandé, editor
出版情報: Thousand Oaks, Calif. : SAGE, c1999
所蔵情報: loading…
7.

図書
図書
7. The handbook for focus group research. 2nd ed (: hbk ; : pbk)
Thomas L. Greenbaum
出版情報: Thousand Oaks, Calif. : Sage Publications, c1998
所蔵情報: loading…
目次情報: 続きを見る
Focus groups: an overview
Research decisions
Maximizing the effectiveness of focus group research
Common mistakes in focus groups
The moderator
Focus groups and the technology revolution
Controlling the costs of focus group research
New moderating techniques
Global focus groups
Litigation focus groups
Focus groups with physicians
Effective management of field services & recruiting
Threats to the focus group industry
Career as a moderator
Building a business moderating focus groups
The role of the facility
Focus groups: an overview
Research decisions
Maximizing the effectiveness of focus group research
8.

図書
図書
8. Marketing research essentials. 2nd ed (pbk. : alk. paper)
Carl McDaniel, Jr., Roger Gates
出版情報: Cincinnati, Ohio : South-Western College Pub., c1998
所蔵情報: loading…
9.

図書
図書
9. Marketing research. 6th ed (: hbk)
David A. Aaker, V. Kumar, George S. Day
出版情報: New York : Wiley, c1998
所蔵情報: loading…
10.

図書
図書
10. Marketing research : a problem-solving approach (: pbk)
Seymour Sudman, Edward Blair
出版情報: Boston : McGraw-Hill, c1998
シリーズ名: Irwin/McGraw-Hill series in marketing
McGraw-Hill international editions ; . Marketing & advertising series
所蔵情報: loading…